Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.


Credits: 6

Schedule: 17.09.2021 - 22.10.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Henriikka Seittu, Sanna-Katriina Asikainen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    This is an independent and self-directed learning experience. Upon the completion of this course, the student will have gained: 

    -advance knowledge on a contemporary marketing topic of their choosing

    -sharper critical thinking skills

    -experience in crafting an academic essay

    -a deeper understanding of how analytical thinking help in the field of marketing


Assessment Methods and Criteria
  • valid for whole curriculum period:

    The coursework consists of an introductory lecture and independent, self-learning work. During the introductory lecture, students will be introduced with course practicalities and the selection of topics. Once the topic is chosen, each student will be

  • valid for whole curriculum period:

    6 credits, 160 hours,

    • Reading articles (60 h)
    • Writing final essay (100 h)


Study Material
  • valid for whole curriculum period:

    Collection of articles assignedby the instructor.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Period:

    (2020, 2021) - No teaching

    (2021, 2022) - No teaching

    Course Homepage:

    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu ( instead of WebOodi.

    Check registration time in Sisu. The number of students admitted to the course is restricted to 50. Priority is given to Aalto students studying in MSc Program of Marketing.