LEARNING OUTCOMES
The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.
Credits: 6
Schedule: 17.09.2021 - 22.10.2021
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Henriikka Seittu, Sanna-Katriina Asikainen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
This is an independent and self-directed learning experience. Upon the completion of this course, the student will have gained:
-advance knowledge on a contemporary marketing topic of their choosing
-sharper critical thinking skills
-experience in crafting an academic essay
-a deeper understanding of how analytical thinking help in the field of marketing
Assessment Methods and Criteria
valid for whole curriculum period:
The coursework consists of an introductory lecture and independent, self-learning work. During the introductory lecture, students will be introduced with course practicalities and the selection of topics. Once the topic is chosen, each student will be
Workload
valid for whole curriculum period:
6 credits, 160 hours,
- Reading articles (60 h)
- Writing final essay (100 h)
DETAILS
Study Material
valid for whole curriculum period:
Collection of articles assignedby the instructor.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Period:
(2020, 2021) - No teaching
(2021, 2022) - No teaching
Course Homepage: https://mycourses.aalto.fi/course/search.php?search=MARK-E000101
Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.
Check registration time in Sisu. The number of students admitted to the course is restricted to 50. Priority is given to Aalto students studying in MSc Program of Marketing.