Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Upon completion of the course students will be able to understand and apply state-of-the-art quantitative research methods in marketing. These methods are commonly used in high-quality scientific and practical marketing research applications and studies. Students understand the assumptions and applicability of the methods in various research problems.

Credits: 6

Schedule: 28.04.2023 - 02.06.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Sami Kajalo

Contact information for the course (applies in this implementation):

Sami Kajalo

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    During the course the students analyze quantitative data with SPSS software. The topics include:

    - Statistical testing and analysis of variance

    - Factor analysis and cluster analysis

    - Regression analysis

    - Confirmatory factor analysis (CFA)

    - Structural equation models (SEM)

    The students analyze a quantitative data, write a research report and present it at the course.


Assessment Methods and Criteria
  • valid for whole curriculum period:

    - Individual research report (80%) and its presentation (20%).

  • valid for whole curriculum period:

    - Compulsory attendance in lectures

    - Individual research report written by the student

    - Presentation of the research report


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring V
    2023-2024 Spring V

  • applies in this implementation

    In the first meeting we will discuss the practicalities and design the course based on students' needs.