LEARNING OUTCOMES
The purpose of this self-studying course is to provide students with an overview of strategic retail marketing. After completion of the course, the student has an understanding of the key areas of retail marketing and management with a special emphasis on strategic analysis and planning.
Credits: 6
Schedule: 26.04.2023 - 31.05.2023
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Arto Lindblom
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Students will independently read literature, write essays and conduct independent project work (a strategic retail marketing plan). Through the course readings and assignments, the course covers the most important areas of strategic retail marketing. The course will have a kick-off seminar that provides guidelines to complete the course.
Assessment Methods and Criteria
valid for whole curriculum period:
Academic essays
Independent project work
Workload
valid for whole curriculum period:
Kick-off session
Independent readings
Academic essays
Independent project work
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period : 2022-2023 Spring V
2023-2024 Spring VEnrollment :
This course is offered only for non-Finnish speaking Aalto School of Business MSc-students.
The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) BIZ exchange students, (3) other Aalto BIZ students.