Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The purpose of this self-studying course is to provide students with an overview of strategic retail marketing. After completion of the course, the student has an understanding of the key areas of retail marketing and management with a special emphasis on strategic analysis and planning.

Credits: 6

Schedule: 26.04.2023 - 31.05.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Arto Lindblom

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Students will independently read literature, write essays and conduct independent project work (a strategic retail marketing plan). Through the course readings and assignments, the course covers the most important areas of strategic retail marketing. The course will have a kick-off seminar that provides guidelines to complete the course.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Academic essays

    Independent project work

  • valid for whole curriculum period:

    Kick-off session 

    Independent readings

    Academic essays

    Independent project work


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring V
    2023-2024 Spring V

    Enrollment :

    This course is offered only for non-Finnish speaking Aalto School of Business MSc-students.

    The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) BIZ exchange students, (3) other Aalto BIZ students.