Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.

Credits: 6

Schedule: 28.02.2023 - 14.04.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hunter Jones

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology. The course teachs application to real world consumer behavior

Assessment Methods and Criteria
  • valid for whole curriculum period:

    1. Class Participation & Group Discussions in Class

    2. Final Assignment/Exam

    3. Reading Assignments

    4. Group Projects & Presentation


  • valid for whole curriculum period:

    6 credits, 160 hours
    1. Lectures (24 h) 
    2. Assignments and independent learning


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Autumn II
    2022-2023 Spring IV
    2023-2024 Autumn I

    Enrollment :

    The number of students admitted to the course is restricted to 60.

    Priority is given to (1) Aalto students studying in MSc Program of Marketing, (1) Open University students, (2) CEMS-students, (3) BIZ exchange students, (4) Aalto BIZ B.Sc. students with 150 credits, (5) other BIZ students.