Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

Credits: 6

Schedule: 09.01.2023 - 17.02.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Simo Lehtovirta, Nayoung Yoon

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    This is an independent and self-directed learning experience. Upon the completion of this course, the student will have gained: 

    - advance knowledge on a contemporary marketing topic of their choosing 

    - sharper critical thinking skills 

    - experience in crafting an academic essay 

    - a deeper understanding of how analytical thinking help in the field of marketing 

Assessment Methods and Criteria
  • valid for whole curriculum period:

    The coursework consists of an introductory lecture and independent, self-learning work. During the introductory lecture, students will be introduced with course practicalities and the selection of topics. Once the topic is chosen, each student will be provided with the reading package. To pass the course, participants will have to read all the articles in the reading package and submit a final course essay. 

    Students are free to choose a preferred angle and/or essay objective - there is no right or wrong way to do it. However, please keep in mind that responsible teachers are familiar with all the topics and can easily understand whether students read and reflected on the readings in-depth. 

  • valid for whole curriculum period:

    6 credits, 160 hours:

    • Reading articles (60 h)
    • Writing final essay (100 h)


Study Material
  • valid for whole curriculum period:

    You need to self-enrol to the MyCourses page that is used for the academic year 2022-2023 for this course. No other MyCourses page will be used. In order to do so, search for “Contemporary Marketing Issues Reading Package” using the MyCourses search function, and click the ‘Self-Enrolment’ button next to the Contemporary Marketing Issues Reading Package: I-V, 2022-2023 course.

    The self-enrolment key for the course is CMIRP2223.

    After completing the self-enrolment, please check that you can access all the files and submission functions on the course page. If you have any issues with the self-enrolment, please contact one of the instructors for assistance.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Autumn I
    2022-2023 Autumn II
    2022-2023 Spring III
    2022-2023 Spring IV
    2022-2023 Spring V
    2023-2024 Autumn I
    2023-2024 Autumn II
    2023-2024 Spring III
    2023-2024 Spring IV
    2023-2024 Spring V