Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The student is familiar with principles of marketing and marketing theory and the basics of consumer behavior theories. 

The student is able to analyze the market environment and projects from the perspectuve of marketing and to develop the strategy throughout the production. The students has tools to understand the efficiency of a selected strategy, improve it and measure the outcome.

The students are able to do strategic planning for marketing and PR of audiovisual productions on different platforms.

Credits: 3

Schedule: 14.11.2022 - 18.11.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Miia Haavisto

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: Finnish, Swedish, English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    Luento-opetus, kirjallisuus, vierailijat. 

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Approved performance is 80% attendance and sufficient participation in discussions to ensure that the teaching content is learned.

Workload
  • valid for whole curriculum period:

    Contact teaching 32 h, independent work 49 h.

DETAILS

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    Students must attend the first session of the course to secure their place of study.

    Teaching Language : English

    Teaching Period : 2022-2023 Autumn II
    2023-2024 Autumn II

    Enrollment :

    Registration for courses: Sisu. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture, https://www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-at-aalto-arts

    Min. amount of participants: 4

    Max. amount of participants: 20