Syllabus

LEARNING OUTCOMES

Digital Marketing Strategies course explores how to approach and manage various digital marketing strategies in multiple platforms. The course provides students skills to handle aspects of digital marketing and to gain understanding of digitalisation and its impact for businesses. The course consists of lectures, case studies, visiting lecturers, and assignments. 

Credits: 6

Schedule: 29.05.2023 - 01.09.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Victor de Bruin

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  Digitalization and its effects to business 

  Digital marketing platforms and channels 

  Strategic digital marketing 

  The important role of social media 

  Understanding customers in digital media 

Assessment Methods and Criteria

• valid for whole curriculum period:

  In-class exercises
  Case studies
  Group assignments

Workload

• valid for whole curriculum period:

  Total 160 h (6 ECTS)
  Lectures 42 h
  Independent and teamwork: 118 h
  Compulsory attendance, max. 3 absences

DETAILS

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language : English

  Teaching Period : 2022-2023 Summer
  2023-2024 Summer

  Enrollment :

  Registration for courses will take place on Sisu (sisu.aalto.fi). Course available as a part of the Information & Service Business track of the Information Technology Program. Application to the program through itp.aalto.fi.

Description