Syllabus

LEARNING OUTCOMES

Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:

• Define research problems and research designs
• Understand the role of theory and concepts in empirical research
• Choose appropriate samples and empirical material for particular research problems
• Analyze empirical material
• Report empirical research
• Define appropriate evaluative criteria for empirical research

Credits: 6

Schedule: 12.09.2022 - 17.10.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Sami Kajalo

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  The course introduces student to quantitative methods in business research, e.g.:

  • Questionnaire design and data collection with quantitative surveys
  • Importing quantitative data to statistical analysis software
  • Basic computations: creating new variables
  • Cross tabulations and testing of statistical significance with Chi-square test
  • T-tests and analysis of variance (ANOVA)
  • Factor analysis
  • Cluster analysis
  • Regression analysis
  • Structural equation models
  • Construction of a research plan

Assessment Methods and Criteria

• valid for whole curriculum period:

  • Learning exercises (50%)
  • Exam (50%)

Workload

• valid for whole curriculum period:

  6 credits, 160 hours:

  1. Lectures (20h)
  2. Individual work (50h)
  3. Independent learning (86h)
  4. Exam (4h)

DETAILS

Study Material

• applies in this implementation

  Coursebook: Malhotra, N.K., Nunan, D., and Birks, D.F. (2020). Marketing Research: Applied Insight, 6. Edition, Pearson, ISBN : 9781292308722, ISBN : 9781292308760, obligatory, Chapters 1-5 and 10-30.

  Course slides and articles provided by the lecturer

  
  

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language : English

  Teaching Period : 2022-2023 Autumn I
  2022-2023 Spring IV
  2023-2024 Autumn I
  2023-2024 Spring IV

  Enrollment :

  The number of students admitted to the course is restricted to 35. Priority is given to Aalto students studying in MSc Program of Marketing.

Description