Enrolment options

23E80102 - Quantitative Business Research Methods, Lecture, 12.9.2022-17.10.2022

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:

  • Define research problems and research designs
  • Understand the role of theory and concepts in empirical research
  • Choose appropriate samples and empirical material for particular research problems
  • Analyze empirical material
  • Report empirical research
  • Define appropriate evaluative criteria for empirical research

Credits: 6

Schedule: 12.09.2022 - 17.10.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Sami Kajalo

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course introduces student to quantitative methods in business research, e.g.:

    • Questionnaire design and data collection with quantitative surveys
    • Importing quantitative data to statistical analysis software
    • Basic computations: creating new variables
    • Cross tabulations and testing of statistical significance with Chi-square test
    • T-tests and analysis of variance (ANOVA)
    • Factor analysis
    • Cluster analysis
    • Regression analysis
    • Structural equation models
    • Construction of a research plan

Assessment Methods and Criteria

  • valid for whole curriculum period:

    • Learning exercises (50%)
    • Exam (50%)

Workload

  • valid for whole curriculum period:

    6 credits, 160 hours:

    1. Lectures (20h)
    2. Individual work (50h)
    3. Independent learning (86h)
    4. Exam (4h)

DETAILS

Study Material

  • applies in this implementation

    Coursebook: Malhotra, N.K., Nunan, D., and Birks, D.F. (2020). Marketing Research: Applied Insight, 6. Edition, Pearson, ISBN : 9781292308722, ISBN : 9781292308760, obligatory, Chapters 1-5 and 10-30.

    Course slides and articles provided by the lecturer


Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Autumn I
    2022-2023 Spring IV
    2023-2024 Autumn I
    2023-2024 Spring IV

    Enrollment :

    The number of students admitted to the course is restricted to 35. Priority is given to Aalto students studying in MSc Program of Marketing.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof

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