Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Upon completion of the course, students will gain an understanding of major qualitative research methods and methodology and will be able to carry out empirical qualitative research.

Credits: 6

Schedule: 05.09.2022 - 14.10.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Pelin Geyik

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The course introduces students to qualitative methods in business research. The course introduces the student to the following topics:
    - Epistemological and ontological underpinnings of qualitative research
    - Collection and analysis of appropriate qualitative empirical data
    - Practical use of different research methods
    - Evaluation criteria for qualitative research
    - Construction of a research plan

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Active participation in class discussion can earn students extra credits. Absenteeism from any compulsory sessions reduces points and lowers the final grade.

  • valid for whole curriculum period:

    6 credits, 160 hours:
    - Lectures (compulsory) (24 hours)
    - Independent learning and course assignments (136 hours)


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Attendance at lectures compulsory. If the student fails to meet this requirement (at least 80% of lectures attended), points will be deducted from the student's final grade. He or she can also be removed from the course for repeated absenteeism.

    Teaching Language : English

    Teaching Period : 2022-2023 Autumn I
    2022-2023 Spring III
    2023-2024 Autumn I
    2023-2024 Spring III

    Enrollment :

    The number of students admitted to the course is restricted to 60. Priority is given to Aalto students studying in MSc Program of Marketing.