Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The students will be able to...

  1. Explain what megatrends are, how they differ from non-megatrends and can provide examples
  2. Describe the value of understanding megatrends for entrepreneurship
  3. Explain theoretical frameworks and the interdependencies between entrepreneurship and context
  4. Identify opportunities that result from megatrends
  5. Evaluate an opportunity that results from a megatrend
  6. Describe the process of developing a business case for an identified opportunity

Credits: 6

Schedule: 01.03.2023 - 19.04.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Arne Kroeger

Contact information for the course (applies in this implementation):

Dr. Arne Kröger (

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • applies in this implementation

    The lectures will not be segregated into different topics, but we will follow the process towards identifying entrepreneurial opportunities in a consecutive order:

    1.     Understanding of Megatrends

    2.     Identification and Selection of Megatrends

    3.     Deriving Entrepreneurial Opportunities from Megatrends

    4.     Implementing Entrepreneurial Opportunities

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Grades achieved in the final exam, presentations, essay

  • applies in this implementation

    Attendance is mandatory for passing this course

    Assessment Methods and Criteria will be explained in the first lecture and shown on the lecture slides (Section "Materials")

  • valid for whole curriculum period:

    It contains individual and group work and individual and group assignments and will build on a variety of methods: front teaching (incl. audience response system), group work, development of MC-questions, case teaching


Study Material
  • applies in this implementation

    Course materials can be found in the secion "Materials"

    Titles of relevant journals in the field

    • Entrepreneurship Theory & Practice
    • Journal of Business Venturing
    • Entrepreneurship & Regional Development
    • Academy of Management Journal
    • Academy of Management Review

Substitutes for Courses
SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

    11 Sustainable Cities and Communities

    12 Responsible Production and Consumption

    13 Climate Action

    17 Partnerships for the Goals


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV
    2023-2024 Spring IV

    Enrollment :

    The maximum number of students for the course will be 80 students. Students will be admitted to the course in the following priority order: 1) Strategic Management in a Changing World, 2) BIZ exchange students, 3) other students.

Details on the schedule
  • applies in this implementation

    Dates: 01.03., 08.03., 15.03., 22.03., 29.03., 05.04., 19.04.

    Time: 14:15-16:00