Guest access

MARK-C6055 - Marketing Analytics: Introduction to the use of data in marketing decision making, Lecture, 26.4.2023-1.6.2023

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Credits: 6

Schedule: 26.04.2023 - 01.06.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Antti Abel Vassinen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    To address the increasing demand from employers for
    marketing professionals who are at ease with analysing (big)
    market data, this course provides students with basic tools of
    statistical analysis to support marketing decision making. The
    course covers different sources and forms of market data and
    provides practical tools for making simple analyses from such
    data. Practical exercises using SPSS and Microsoft Excel
    provide students with a chance to practice making relevant
    calculations in the context of marketing decisions, and business
    cases solved in class provide experience in solving real life
    business problems using market data. The course consists of
    lectures, practical exercises, cases, and home assignments
    (both individual and group assignments).

Assessment Methods and Criteria

  • valid for whole curriculum period:

    • Written exam • Group presentation • Cases • Individual assignments In order to pass the course, the student must pass at least 50 % of the exam.

Workload

  • valid for whole curriculum period:

    The course consists of lectures, practical inclass
    assignments, and home assignments.

DETAILS

Study Material

  • valid for whole curriculum period:

    Materials distributed in class.

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    10 Reduced Inequality

    16 Peace and Justice Strong Institutions

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    The number of students admitted to the course is restricted to
    80.
    Priority is given to (1) Aalto BSc Marketing students , (2)
    Aalto MSc Marketing students, (3) Aalto BIZ exchange
    students, (4) other BIZ students.

    V (2022-3) spring,
    V (2023-4) spring



Department of Marketing
Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)Aalto University Code of Academic Integrity and Handling Violations Thereof