ELO-E2534 - New forms of distribution and data driven approach , Lecture, 27.11.2023-1.12.2023

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The student understands the changing landscape of scripted content and creative documentaries on different platforms. The students sees the impact of our habits of consuming content in creating and developing ideas and in producing, financing and selling them. The student is familiarized with implementing data driven marketing in the creative sector and sees both the advantages and certain risks involved.

In addition to learning about reaching a variety of target groups more efficiently on different platforms, the students is equipped with impact campaigns.

Credits: 3

Schedule: 27.11.2023 - 01.12.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Miia Haavisto

Contact information for the course (applies in this implementation):

Julia Elomäki

julia@tekele.fi

0503465717

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: Finnish, Swedish, English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    Luento-opetus, kirjallisuus, harjoitteet, vierailijat. 

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Lectures, guests, assignments individually and team work. Material to be studied independently. The approved performance is an attendance and the completion of given assignments

Workload

  • valid for whole curriculum period:

    32 h of contact teaching, 49 h of independent work. Participation in lectures and other events according to the course program and doing the given individual and group assignments.


    At least 80% participation in face-to-face teaching is mandatory to complete the course. If, due to absences, the student does not achieve the learning outcomes defined in the course description, the remaining 20% may have to be compensated as determined by the responsible teachers of the course.

    All absences must be reported to the teachers in charge. The responsible teachers of the course will specify the necessary compensating assignments.

    Study methods changed by decision of Academic Committee for Arts, Design and Architecture on 1st of February 2023.

DETAILS

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Students must attend the first session of the course to secure their place of study.

    Teaching Language : English

    Teaching Period : 2022-2023 No teaching
    2023-2024 Autumn II

    Enrollment :

    Registration for courses: Sisu. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture, https://www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-at-aalto-arts

    Min. amount of participants: 4

    Max amount of participants: 20

Details on the schedule

  • applies in this implementation

    Uudet jakelutavat, data ja kuluttajatutkimus

    Vetäjänä Julia Elomäki

    julia@tekele.fi, 0503465717

     

    Ma 27.11.

    klo 9.30-12 Aloitusluento

    M237 - M237, Kandidaattikeskus

    12-14.30 lounas ja siirtymät etäluentoa varten

    klo 14.30-16 Kai Kuikkaniemi, Yritysarkkitehti SOK

    Google meet: Uudet jakelutavat, data ja kuluttajatutkimus

    Videopuhelun linkki: https://meet.google.com/era-xcsp-oxt

     

    Ti 28.11.

    klo 9.30-12 – Luentoalustus + Ryhmätehtävä

    L102 Ryhmäopetus - L102, Väre

    klo 12-13 Lounas

    klo 13-16 Itsenäinen tehtävä

     

    Ke 29.11.

    9.30-12 Itsenäinen tehtävä

    klo 12-13 Lounas

    klo 13-18 Open Creative house x Shine! - tapahtuma

    Keilasatama 2, Espoo

    • Klo 13.00 – 16.00 Creative Finland ja Open Creative House: päivän avaus ja pitchaukset
    • Klo 14.00 Uusia rahoitusmalleja luoville aloille, paneelikeskustelu
    • Klo 15.30 Luovan alan rakennemurros – Tekoäly: Uhka vai mahdollisuus?, paneelikeskustelu
    • Klo 17.00 MUSIC + AV + GAMES - Case Study Alan Wake 2 – Creative Collaboration for the Growth (ENG), paneelikeskustelu

    Iltaohjelma vapaaehtoinen.

    Lisätietoja: https://www.creativefinland.fi/post/open-creative-house-x-shine

     

    To 30.11.

    klo 9.30-12 – Tero Koistinen, Filmikamarin toimitusjohtaja

    HILTI - U121b, Kandidaattikeskus

    klo 12-13 Lounas

    klo 13-16.30 Itsenäinen tehtävä

     

    Pe 1.12.

    klo 9.30 – 12 Luento, tehtävien esittelyt

    L102 Ryhmäopetus - L102, Väre

    klo 12-14 lounas + siirtymä Ylelle

    Klo 14-16 Yle Anne Saloranta & Anne Hyvärilä, Ylen data & some

    Yle Luova Talo, Radiokuja 1 A

     


Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof