Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

In completing this course, the student will learn about the key concepts, theories, and models in the field of psychological and behavioral consumer research.

Credits: 6

Schedule: 28.02.2024 - 10.04.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Jiancai Liao

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    The course content comprises of knowledge from three key domains: (a) consumer affect and cognition (b) consumer behavior, and (c) consumer environment. Accordingly, this course describes the thoughts and feelings people experience and the actions they perform in consumption processes. It also explains the various things in the environment that influence these thoughts, feelings and actions.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Compulsory individual and course assignments.

Workload
  • valid for whole curriculum period:

    6 credits, 160 hours:

    • online lectures
    • compulsory assignments and independent learning

DETAILS

Study Material
  • valid for whole curriculum period:

    A collection of articles and book chapters assigned by the lecturer

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV
    2023-2024 Spring IV

    Enrollment :

    The number of students admitted to the course is restricted to 60.

    Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying a MSc minor study package in Fashion Management, (3) BIZ exchange students, (4) Aalto BIZ B.Sc. students with 150 credits, (5) other BIZ students.