MLI-C1207 - Services Marketing, Lectures, 29.1.2024-16.2.2024

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Credits: 6

Schedule: 29.01.2024 - 16.02.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Joan Lofgren

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    Much of the world economy is dominated by services, yet manufacturing
    is often the primary focus of business studies. This course is designed
    especially for those students who may be interested in working in service
    industries and in addressing the distinct needs and challenges of
    managing services and delivering quality service to customers, also
    internationally. The primary theme of the course is that service
    organizations (e.g., banks, transportation companies, hotels, hospitals,
    educational institutions, and professional services) require a distinctive
    approach to marketing strategy both in its development and execution.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    The specified assessment criteria will be described in the course syllabus on MyCourses. A typical assessment criteria for the elective courses offered in the program: examinations 40-60%, project work 30% and report 10-30%.

Workload

  • valid for whole curriculum period:

    Attendance to courses is mandatory. Student workload: 45 contact hours +
    115 hours of other independent and group work (total average student
    workload 160 hrs). The calculation of workload is given in more detail in
    each course syllabus on MyCourses.
    A typical example for the working methods is presented below.
    ECTS Student Workload Number of working hours
    Classroom contact hours 45
    Out-of-class hours 115
    - Work with course materials,
    eg required reading 50
    - Exam preparation 25
    - Individual research & writing 25
    - Team projects (meetings,
    research, preparation, etc.) 15
    Total student workload hours 160

DETAILS

Study Material

  • valid for whole curriculum period:

    Information on the study materials is available in each course syllabus.

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    12 Responsible Production and Consumption

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    2023-2024 Module 7


    The course is targeted for the degree and exchange students in the BSc programme in International Business.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof