MNGT-E2013 - Strategic Marketing in Global Context , Lecture, 7.1.2025-13.2.2025

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

  • The enhanced awareness of differences in global market environments, including political, regulatory and cultural issues
  • Understanding of the dynamics and suitability of various marketing strategies and activities for different global market environments, including the adaptation issues
  • Ability to analyze markets and plan global marketing activities
  • Understanding of the related ethical and social responsibility issues.

 

Credits: 6

Schedule: 07.01.2025 - 13.02.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hannu Seristö

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale.  The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion. Naturally, the dynamics of competition and competitiveness is a red thread in the course. Globalization, world politics, trade regulation and the changes in firms’ operating environment overall are addressed, as are the needs to adjust marketing strategies and activities due to these changes.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Lectures, individual and team assignment during the course, no final exam.

Workload

  • valid for whole curriculum period:

    Lectures and assignments.

DETAILS

Study Material

  • valid for whole curriculum period:

    Selection of articles and cases.

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    9 Industry, Innovation and Infrastructure

    12 Responsible Production and Consumption

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Spring III
    2025-2026 Spring III

    Registration:

    Students are admitted to the course in the following priority order 1) Global Management / CEMS / Open university students, 2) BIZ exchange students 3) other students.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof