Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


At the end of the course the student has learned to understand and analyze firm decisions and strategies in online and digital markets through the lens of economics.

Credits: 6

Schedule: 03.09.2024 - 17.10.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Iivo Vehviläinen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Economic approch for analyzing strategic interactions between firms, introduction to auction theory with emphasis on online advertisement auctions, and preliminaries of network effects and platform economics. Practical applications are used to illustrate how digital and online markets differ from traditional markets, what economic theories are behind successful online platforms, and where and how markets should be regulated.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Exam and assignments

  • valid for whole curriculum period:

    Contact teaching, independent work, exam


Study Material
  • valid for whole curriculum period:

    Reading material assigned during the course.

Substitutes for Courses
SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure


Further Information
  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn I
    2025-2026 Autumn I