LEARNING OUTCOMES
At the end of the course the student has learned to understand and analyze firm decisions and strategies in online and digital markets through the lens of economics.
Credits: 6
Schedule: 03.09.2024 - 17.10.2024
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Iivo Vehviläinen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Economic approch for analyzing strategic interactions between firms, introduction to auction theory with emphasis on online advertisement auctions, and preliminaries of network effects and platform economics. Practical applications are used to illustrate how digital and online markets differ from traditional markets, what economic theories are behind successful online platforms, and where and how markets should be regulated.
Assessment Methods and Criteria
valid for whole curriculum period:
Exam and assignments
Workload
valid for whole curriculum period:
Contact teaching, independent work, exam
DETAILS
Study Material
valid for whole curriculum period:
Reading material assigned during the course.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
8 Decent Work and Economic Growth
9 Industry, Innovation and Infrastructure
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn I
2025-2026 Autumn I