MNGT-E3008 - Market Entry Strategies for Entrepreneurial Business, Lecture, 24.2.2025-7.4.2025

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.

Credits: 3

Schedule: 24.02.2025 - 07.04.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Myrto Chliova

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Midterm and final exams (online

Workload

  • valid for whole curriculum period:

    Independent study

    Optional lectures

DETAILS

Study Material

  • valid for whole curriculum period:

    Theoretical material in the online learning environment in MyCourses
    Cases (available in MyCourses)

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Spring IV
    2025-2026 Spring IV

    Registration:

    The maximum number of students admitted to the course is 100. Students are admitted to the course in the following priority order 1) Sustainable Entrepreneurship students, 2) Strategic Management in a Changing World students, 3) BIZ students, 4) Other students.

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Aalto University Code of Academic Integrity and Handling Violations Thereof