LEARNING OUTCOMES
This course has been designed to enhance student's understanding of the design infused process expert entrepreneurs rely on to transform ideas into opportunities often in highly ambiguous and uncertain contexts. After this course, students will: a) discover the importance of empathetically framing opportunities, b) hone their ability to apply design thinking principles in practice, c) be able to craft persuasive and engaging messages, and d) practice the art of effectuation/design doing as a basis for driving innovation in their own fields of interest.
Credits: 6
Schedule: 24.10.2024 - 28.11.2024
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Peter Kelly
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Expert entrepreneurs: a) spot patterns where others see chaos, b) are grounded in a deep and empathetic understanding of the context within which customers operate and/or solutions sought, c) prototype potential solutions quickly and cheaply to garner feedback, d) openly engage with outside parties to shape the opportunity and share the risk, and e) trust their instincts and intuition in knowing what customers need even if they are unable to articulate it. The group challenge is based on a contemporary issue that is both provocative and open to interpretation.
Assessment Methods and Criteria
valid for whole curriculum period:
Individual write up, presentation, group project
Workload
valid for whole curriculum period:
Meetups, workshops, exercises and field study
DETAILS
Study Material
valid for whole curriculum period:
Saras Sarasvathy "What Makes Entrepreneurs Entrepreneurial?" and a design thinking/doing resource compendium provided on the course web page
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn II
2025-2026 Autumn IIRegistration:
The number of participants will be limited to 80 and the course is open to all students of Aalto.