Enrolment options

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

This course has been designed to enhance student's understanding of the design infused process expert entrepreneurs rely on to transform ideas into opportunities often in highly ambiguous and uncertain contexts. After this course, students will: a) discover the importance of empathetically framing opportunities, b) hone their ability to apply design thinking principles in practice, c) be able to craft persuasive and engaging messages, and d) practice the art of effectuation/design doing as a basis for driving innovation in their own fields of interest.

Credits: 6

Schedule: 24.10.2024 - 28.11.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Peter Kelly

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    Expert entrepreneurs: a) spot patterns where others see chaos, b) are grounded in a deep and empathetic understanding of the context within which customers operate and/or solutions sought, c) prototype potential solutions quickly and cheaply to garner feedback, d) openly engage with outside parties to shape the opportunity and share the risk, and e) trust their instincts and intuition in knowing what customers need even if they are unable to articulate it. The group challenge is based on a contemporary issue that is both provocative and open to interpretation.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Individual write up, presentation, group project

Workload
  • valid for whole curriculum period:

    Meetups, workshops, exercises and field study

DETAILS

Study Material
  • valid for whole curriculum period:

    Saras Sarasvathy "What Makes Entrepreneurs Entrepreneurial?" and a design thinking/doing resource compendium provided on the course web page

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn II
    2025-2026 Autumn II

    Registration:

    The number of participants will be limited to 80 and the course is open to all students of Aalto.

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