MARK-E0025 - Strategic Retail Management and Marketing, Lecture, 5.5.2025-21.5.2025

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The purpose of this course is to provide students with an overview of strategic retail management and marketing. The course introduces the most essential elements of retail strategy and strategic planning in the retail industry. The course describes key steps in designing a retail strategy and explains how to build a sustainable competitive advantage in constantly changing business environment. The course also takes a look at internationalization in retailing. The specific feature of the course is that it integrates theoretical knowledge with practical insights. After completion of the course, the student has an understanding of the key areas of strategic retail management with a special emphasis on marketing related decisions. 

Credits: 6

Schedule: 05.05.2025 - 21.05.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Arto Lindblom

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course covers topics related to strategic retail management and marketing. During the course, students will write academic essays and conduct a project work. Through these assignments and lectures, the course covers the most important areas of strategic retail management and marketing.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Academic essays

    A project work

Workload

  • valid for whole curriculum period:

    Lectures, academic essays, and a project work

DETAILS

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Spring V
    2025-2026 Spring V

    Registration:

    The number of students admitted to the course is restricted to 50. Registered students will be prioritized in the following order (1) Aalto MSc students studying in the Marketing program, (2) BIZ exchange students, (3) other BIZ students.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof