LEARNING OUTCOMES
Upon completion of the course students will be able to understand and apply state-of-the-art quantitative research methods in marketing. These methods are commonly used in high-quality scientific and practical marketing research applications and studies. Students understand the assumptions and applicability of the methods in various research problems.
Credits: 6
Schedule: 14.04.2025 - 26.05.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Sami Kajalo
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
During the course the students analyze quantitative data with SPSS software. The topics include:
- Statistical testing and analysis of variance
- Factor analysis and cluster analysis
- Regression analysis
- Confirmatory factor analysis (CFA)
- Structural equation models (SEM)
The students analyze a quantitative data, write a research report and present it at the course.
Assessment Methods and Criteria
valid for whole curriculum period:
- Individual research report (80%) and its presentation (20%).
Workload
valid for whole curriculum period:
- Compulsory attendance in lectures
- Individual research report written by the student
- Presentation of the research report
DETAILS
Study Material
valid for whole curriculum period:
List of readings and other material will be presented at the course website.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring V
2025-2026 Spring V