23E99906 - Capstone course: Marketing, Lecture, 7.3.2025-30.5.2025

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After the course the students will (1) have a concise overview on the core knowledge in marketing; (2) be able to analyze marketing’s contribution to firm-level goals and performance; (3) and be able to apply their knowledge in identifying, analyzing and solving a real-life business problem. Simultaneously, they will have improved their (4) team-working skills, (5) presentation skills, and (6) project management skills.

 

Credits: 6

Schedule: 07.03.2025 - 30.05.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Johanna Frösén

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The students (in groups) select a focal theme in the area of marketing and reflect on its contribution to performance in the broader context of the firm. The students implement the resulting model on solving a real-life case problem. The students prepare (1) a presentation for the firm representatives on how the problem could be solved, and (2) a written case study report, which has (a) a clear theme within the domain of marketing, (b) a theoretical framework applied to analyze the problem, (c) a problem solving structure with a pre-problem setup and a post-problem solution, and (d) clear recommendations for the firm.

     

Assessment Methods and Criteria

  • valid for whole curriculum period:

    In-class participation, presentations, written report

Workload

  • valid for whole curriculum period:

    Lectures, group work, presentations

DETAILS

Study Material

  • valid for whole curriculum period:

    Lecture slides, possible additional materials

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Spring IV - V
    2025-2026 Spring IV - V

    Registration:

    Course is mandatory and only available to M.Sc. Marketing major students. Some students will get the opportunity to replace this capstone course by participating in the so-called Hackathon-capstone.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof