LEARNING OUTCOMES
In completing this course, the student will learn about the key concepts, theories, and models in the field of psychological and behavioral consumer research.
Credits: 6
Schedule: 26.02.2025 - 09.04.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Kristina Wittkowski
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The course content comprises of knowledge from three key domains: (a) consumer affect and cognition (b) consumer behavior, and (c) consumer environment. Accordingly, this course describes the thoughts and feelings people experience and the actions they perform in consumption processes. It also explains the various things in the environment that influence these thoughts, feelings and actions.
Assessment Methods and Criteria
valid for whole curriculum period:
Compulsory individual and course assignments.
Workload
valid for whole curriculum period:
6 credits, 160 hours:
- online lectures
- compulsory assignments and independent learning
DETAILS
Study Material
valid for whole curriculum period:
A collection of articles and book chapters assigned by the lecturer
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring IV
2025-2026 Spring IVRegistration:
The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying a MSc minor study package in Fashion Management, (3) BIZ exchange students, (4) Aalto BIZ B.Sc. students with 150 credits, (5) other BIZ students.