MARK-C2079 - Driving Creativity and Innovation in Marketing, Lecture, 25.2.2025-3.4.2025

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The course will familiarize you with the uses and challenges of creativity in contemporary marketing. You will gain both theoretical as well as practical understanding of issues like brainstorming, insight generation, user-centric innovation, and creative groups processes, just to name a few. 

Credits: 6

Schedule: 25.02.2025 - 03.04.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Pelin Geyik

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: Finnish, English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    Students will be exposed to a variety of theories and techniques relating to creativity in the marketing context. Contents will vary depending on instructor. Students will be applying their learnings in a course-long project. 

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Compulsory individual and group assignments.

Workload

  • valid for whole curriculum period:

    • contact teaching
    • independent work
    • individual and group assignments

    The course can be completed in Finnish language only during the autumn implementation.

DETAILS

Study Material

  • valid for whole curriculum period:

    A collection of readings as assigned by the lecturers.

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    3 Good Health and Well-being

    4 Quality Education

    9 Industry, Innovation and Infrastructure

    12 Responsible Production and Consumption

    17 Partnerships for the Goals

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn II
    2024-2025 Spring IV
    2025-2026 Autumn II
    2025-2026 Spring IV

    Registration:

    The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto BSc Marketing students, (2) BIZ students. Attendance at the last two sessions is mandatory. 

    The course replaces previous Driving Creativity and Innovation in Marketing courses (MARK-C0079 Driving Creativity and Innovation in Marketing: User-Centric Innovations, MARK-C1079 Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations and 23C79050 Innovations in an Age of Constant Change) and course 23E76050 Creativity in Marketing. Students who have completed any of the Driving Creativity and Innovation in Marketing courses or Creativity in Marketing course earlier are not allowed to complete this course.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof