LEARNING OUTCOMES
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.
Credits: 6
Schedule: 07.01.2025 - 13.02.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Elizaveta Sakhnovskaia, Laura Rosenberg
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
Assessment Methods and Criteria
valid for whole curriculum period:
1. Take-home exam or another individual assignment (40% of grade)
2. Group work (60% of grade)
Workload
valid for whole curriculum period:
6 credits, 160 hours:
1. Lectures (24h)
2. Group work (70h)
3. Independent learning (63h)
4. Take-home exam or another individual assignment
DETAILS
Study Material
valid for whole curriculum period:
Literature provided by teachers during the course.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring III
2025-2026 Spring IIIRegistration:
Students are expected to be present at 80% of lectures, participation below this will affect grade. The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto BSc Marketing students (2) Aalto BIZ exchange students, (3) open university students, (4) BIZ students.