LEARNING OUTCOMES
Understand the various origins and types of data utilized in marketing. Examine quantitative and qualitative research processes and methodologies to collect and interpret marketing data and derive insights. Understand how data-driven insights are utilized to inform and develop effective marketing strategies. Acknowledge and address the ethical issues related to data privacy, security, and usage in marketing.
Credits: 6
Schedule: 04.09.2024 - 10.10.2024
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Antti Abel Vassinen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: Finnish, English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
This course introduces students to the use of data in marketing, including sources of marketing data, their analysis, and application in marketing decision-making.
Assessment Methods and Criteria
valid for whole curriculum period:
Participation and course assignments.
Workload
valid for whole curriculum period:
Lectures and coursework.
DETAILS
Study Material
valid for whole curriculum period:
Assigned readings
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
8 Decent Work and Economic Growth
10 Reduced Inequality
12 Responsible Production and Consumption
16 Peace and Justice Strong Institutions
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn I
2025-2026 Autumn IRegistration:
The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto BSc Marketing students, (2) Aalto Business Analytics Msc students, (3) other BIZ students.