ARTX-C1020 - Strategic Identity and Design, Lecture, 9.1.2025-14.2.2025

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

At the end of the course, students should be able to:

- describe foundational principles and strategies for branding and identity creation.

- recognize and argue for the position of design in different types of branding processes.

- execute a design project (including packaging, surface or typography design) as a part of a broader re-branding process, under supervision.

Credits: 6

Schedule: 09.01.2025 - 14.02.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hilkka-Maija Fagerlund

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: Finnish, Swedish, English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course provides students a platform to learn about branding and identity creation to deepen their expertise about the strategic role design may play in such development processes. Special emphasis is placed on the expressive nature of design and the role of designers in shaping and materializing an identity for a brand.

    The course is organized around a re-branding project in which students are challenged to rethink the material touchpoint of a established brand in smaller groups. Students are supported in the project through lectures and workshops. They are also given the opportunity to acquire design expertise in one of the following areas: (1) packaging design, (2) surface design and (3) typography.

    Strategic Identity and Design is one of the joint compulsory courses for the students of the Design major (Finnish) and BA Design in English.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Assignments. 100% active participation in class, of which 20% absence can be compensated with homework. Participation in the introduction lecture and final presentation is mandatory. 

Workload

  • valid for whole curriculum period:

    The total workload for the course amounts to 162 hours (I ECTS credits = 27 hours).

    •  Contact teaching 57 hours
    •  Final presentation 4 hours
    •  Individual and group work 82 hours
    •  Personal reflection 16 hours
    •  Giving course feedback 1 hour

DETAILS

Study Material

  • valid for whole curriculum period:

    MyCourses

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Spring III
    2025-2026 Spring III

    Registration:

    86 study places. A minimum of 30 students are required for running the course. Registration in Sisu. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture https//www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-at-aalto-arts 

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof