Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After successfully completing this course, students are able to:

  • Explain the dominant logic, key principles, process, and methods of service design practice and research;
  • Apply service design principles, process, and methods in their design practice;
  • Compare and contrast between (value) co-creation, co-production, and co-design;
  • Reflect on the strategic role of service design for innovation and organizational change;
  • Analyze service design opportunities on different levels;
  • Collaboratively develop and justify service design interventions;
  • Communicate the value of design and transfer the project to support "Design as a process" maturity.

Credits: 12

Schedule: 03.09.2024 - 16.10.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Nuria Solsona Caba, Martina Caic

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Designing for Services course addresses application of design competence in the context of low-maturity public service organisation. The course runs in collaboration with the City of Espoo municipality, which provides three to five real-world challenges each year. Typically challenges pilot Espoo service units moving towards "Design as a process" and the internal human-centred capabilities or participatory practices, needed to do so. The course aims to equip students in professional life working as service design managers, responsible for leading, facilitating and mobiliting customer-centred transformations, embedding and developing design capabilities in (service) organisations.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Assessment includes:
    • Individual activity 10%
    • Reflective diaries (3x) 30%
    • Group Project work 60% (1. midterm presentation (10%), 2. final presentation (25%), 3. final report (25%))

  • valid for whole curriculum period:

    Overall, workload is 324 hours (12 credits); the course requires full-time work during the period. Students are expected to attend minimum 80% of the joint activities.

    Workload distribution is as follows:

    • Contact Teaching 58h
    • Time to think 82h
    • Independent Studying 181h
    • Giving Course feedback 3h


Study Material
  • valid for whole curriculum period:

    Will be announced in the beginning of the course. Available through MyCourses.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn I
    2025-2026 Autumn I


    Registration in Sisu. Minimum number of students 15, and the maximum 25 students.

    In case the course has more students than available slots we will prioritise students in the following order:

    1. Collaborative and Industrial Design major students up to 15 places,
    2. IDBM students,
    3. U School and Information networks students; in the order of enrollment.

    Otherwise, priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture https//