Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Varies depending on implementation.

After the course, student
- knows how to conduct interviews and gather data to validate ideas
- can identifying target groups from potential markets
- can conducting thorough, in-person market research interviews with user and and ask questions that uncover business opportunities
- can communicate their ideas in a clear and concise manner
- can iterate and develop their ideas based on data from user interviews

Credits: 5

Schedule: 02.09.2024 - 16.10.2024

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Mikko Jääskeläinen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    Varying topics related to industrial engineering and management. Each implementation may have a different theme. The course is not organized regularly.

    The course can be taken multiple times on different themes.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Amount and quality of user data, vertabraes, implementatios based on the given materials and self reflection.

Workload
  • valid for whole curriculum period:

    In-person lectures, written assignments, real-world interviews with potential clients, reading course materials.

DETAILS

Study Material
  • valid for whole curriculum period:

    Topic specific articles, the mom test, talking to humans, startup owner's manual.

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn I
    2025-2026 No teaching

    Registration:

    Then number of students is limited.

    The individuals and teams chosen for the course will be selected based on showcased motivation to learn the topics of the course. This will be screened with a questionnaire shared to all people interested in taking the course.