Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The objective of the course is to develop students abilities to design and carry out methodologically sophisticated and empirically well-grounded research in the field of marketing and consumer inquiry. The course develops students research skills, and provides them with improved capabilities for making informed and well-justified methodological choices. The course familiarizes students with basic methodological approaches to marketing and consumer research and provides examples of the use of both quantitative and qualitative methods in research practice.

Credits: 6

Schedule: 06.01.2025 - 21.02.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Henri Weijo

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    Course work is based on a set of learning exercises and an independent study of seminar articles published in the top journals of the field.

Workload
  • valid for whole curriculum period:

    Learning outcomes will be assessed based on a term paper.

DETAILS

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    Teaching Language: English

    Teaching Period: 2024-2025 Autumn I
    2024-2025 Autumn II
    2024-2025 Spring III
    2024-2025 Spring IV
    2024-2025 Spring V
    2024-2025 Summer
    2025-2026 Autumn I
    2025-2026 Autumn II
    2025-2026 Spring III
    2025-2026 Spring IV
    2025-2026 Spring V
    2025-2026 Summer