LEARNING OUTCOMES
The objective of the course is to develop students abilities to design and carry out methodologically sophisticated and empirically well-grounded research in the field of marketing and consumer inquiry. The course develops students research skills, and provides them with improved capabilities for making informed and well-justified methodological choices. The course familiarizes students with basic methodological approaches to marketing and consumer research and provides examples of the use of both quantitative and qualitative methods in research practice.
Credits: 6
Schedule: 06.01.2025 - 21.02.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Henri Weijo
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Course work is based on a set of learning exercises and an independent study of seminar articles published in the top journals of the field.
Workload
valid for whole curriculum period:
Learning outcomes will be assessed based on a term paper.
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn I
2024-2025 Autumn II
2024-2025 Spring III
2024-2025 Spring IV
2024-2025 Spring V
2024-2025 Summer
2025-2026 Autumn I
2025-2026 Autumn II
2025-2026 Spring III
2025-2026 Spring IV
2025-2026 Spring V
2025-2026 Summer