LEARNING OUTCOMES
After completing the workshop participants have an in-depth understanding of and an experience of videographic research production in practice. More specifically, the objective is to provide participants with necessary skills, essential theoretical insights and practical tools needed for producing high-quality videography research. The course aims to:
– Facilitate understanding of key approaches in audio-visual research (including documentary film theory, visual ethnography, experimental ethnography, art-based research)
– Encourage critical thinking regarding the philosophical, ontological and epistemological issues in videographic research and also in research more broadly
– Develop appreciation of the hands-on videographic production process (including pre-production, production, post-production and dissemination) but also the ability to assess, evaluate, and review video-based research
– Facilitate a “personal view” of the theories and approaches in videographic research and obtain ability to critically assess and apply them in research
Credits: 5
Schedule: 07.04.2025 - 09.04.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Henri Weijo
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Videography Workshop for Business Research course is designed particularly for doctoral students how wish to engage with state-of-the-art video-based research, communicate their research through video medium, or prepare a videography submission for an academic conference or a journal outlet.
The workshop consists of three days of theoretical, methodological, and practical ingredients including insights on videography and video-based research production, in-class discussions, and a hands-on videography project that is designed, filmed, and completed during the workshop.
Videography presents an innovative and transdisciplinary research methodology that can be used to study, for example, identities, lifestyles, experiences, communities, practices, brands, organizing and organizations with the moving image. It also features a novel academic publication format that has gained considerable success during the recent years. For example, premium academic conferences such as the Association for Consumer Research (ACR), European Association of Marketing Conference (EMAC), or Consumer Culture Theory (CCT) welcome video- or art-based research submissions. Videographic research has also been published in an increasing number of academic journals.
This course serves as an essential hands-on learning experience for anyone interested in doing research on video format. During the course, several videography examples, application areas, perspectives and approaches relevant to fields including but not limited to consumer research, marketing, organization theory, management, strategy, and entrepreneurship will be presented and discussed.
Assessment Methods and Criteria
valid for whole curriculum period:
Active participation in teaching and completing the videography project.
DETAILS
Study Material
valid for whole curriculum period:
Pre-readings, course readings, video material
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period:
2024-2025 Spring - IVRegistration:
To apply, the candidates need to write a 2-page motivation letter to the organizers explaining why and how they find the proposed course relevant to them. The letter should briefly explain the research interests of the applicant and how it may or could relate to or employ video-based research approach. Admittance is subject to candidate’s motivation and express interest in the use of video-based research approaches.Due to the nature of the course organization, involving specific video-production equipment (provided by the organizer), we can accept a maximum of 16 participants on this course.
Application letters are to be sent via email to Professor Rokka (rokka@em-lyon.com). Applications are due 31 January 2025, and notification of acceptance will be communicated by 10 February 2025.