26C10000 - International Business and Strategy, 08.01.2019-14.02.2019
This course space end date is set to 14.02.2019 Search Courses: 26C10000
Topic outline
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For the group assignment, you need to create a PowerPoint presentation in which you report how the specific organization (Ruskovilla Switzerland or Freska) will be able to solve their respective challenge. It is also critical to apply knowledge from both the lectures and course readings in presenting the solution. In addition to the PowerPoint slides, you are also expected to return a one-page executive summary of your presentation.
Format: PowerPoint slides (max. 15 minutes presentation) and Executive summary (1 page)
Deadline: Presentations in class take place on February 5th (Ruskovilla Switzerland case) and February 12th (Freska case). Please submit the final powerpoint presentation and executive summary by February 18th at 4 pm.
Evaluation: Graded (0-5)
Instructions for the executive summaryExecutive Summary
An “executive summary” is a summary of the entire report. In your case report, it is a summary of your PowerPoint presentation. It is not the same as a preface, introduction, findings, conclusions, or recommendations; it is all of the above. Depending on the length of the complete report, a good executive summary can be presented in 4-6 well-written paragraphs, each paragraph summarizing a specific section of the report. In your case report, the executive summary is one A4 page of text written in the form of full sentences, not bullet points.
The idea of an executive summary is to help the reader become familiar with what is included in the complete report without having to read it all. However, the executive summary should try to make the reader interested in reading the full report. It should summarize the information contained in the full report, and not include any additional information. There is no need for citations (or endnotes) in the executive summary.
An executive summary typically has at least three audiences – top management, middle management, and analysts. While some of them will only read the executive summary, others will familiarize themselves with the full report in some depth. For a classroom project, the instructor tends to assume all three roles.