The business plan describes the strategy the team company
will use to compete, how the goals are set and how strategy is to be implemented.
A well-made business plan will also help teams in securing additional venture capital
in the game.
The business plan should contain the name of your team/company
and approximately follow the structure below:
Cover page (company name, player names and student numbers and roles)
Executive summary (1 A4 in its own page)
Management team introduction and division of labor
Vision (what do we want to be), mission (why do we exist) and values
(what do we believe in)
After playing the game, the team will write an End report.
The End report will analyze the events of the game and reflect on the decisions
made by the players: Why did things turn out how they did? How were you able to
implement your business plan, and why? How did the competition affect your performance?
What should have done differently?
The report must be written so that people who did participate
some other game session could understand it. Use
graphs over heavy numerical data, but explain the significance of all illustrations
used. If you use calculations beyond the game system, present the formulas and calculations
in your text.
A: Analysis of the game performance (35%)
Part A is the team's report about their game performance.
It details the development of the company, decision-making of the team and their
consequences. A special attention should be placed on strategic choices and their
results. At least the following areas should be covered by part A:
How were the goals set in the business
How were problems that arose during the game
What mistakes were made and why?
How did the strategy develop during the game?
What was the basis for central decisions
and choices, and what were their outcomes?
What should have been done otherwise?
Game reports, graphs and performance indicators provide
a lot of information about the performance of the company. Therefore, the focus
of part A is on the critical business analysis. Merely copying a lot of data
and graphs from the game system is not fruitful in itself.
Part B: outlook about the industry and the player
Part B is an anticipatory view about the future of the
company and the industry (advice for the company leadership, perspectives on
the company, competition, competitive environment and industry). If the player company
is bankrupt or it does not have conditions for survival, the team can focus on analyzing
the industry as a whole and what are the characteristics of a company that would
thrive on the market.
Part C: valuation of the player company including
sensitivity analysis (30%)
In part C the team establishes the value of the company
upon sale. It is up to the players how such valuation is calculated, but an analytical
and scientific perspective will be rewarded. If the player company is near to
or already bankrupt, the team can make a valuation about the leading company on
the market. Maximum grade requires the application of at least three methods of
valuation and a sensitivity analysis. Valuation has to be in line with the development
of the market and the company. The valuation methods are to be summarized compactly
with their strengths and flaws as an appendix.
Cover page (1 page),
executive summary (1 page),
table of contents (1 page),
parts A, B and C + possible appendices (max
= Total max 18 pages! Appendices must be referred
to and explained in the text!
Return as one PDF
document, no attached Excel files. Same late penalties apply as for the