A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
Kurssiasetusten perusteella kurssi on päättynyt 01.03.2019 Etsi kursseja: A23C581
Osion kuvaus
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This week, we will focus on perception, learning and memory. First, please read the following chapters of the course book:
Chapter 4: Perception
Chapter 7: Learning and memory
The second assignment will focus on how marketers leverage theories of perception, learning, and memory in the context of the Amazon online store. You can find instructions behind the link below. Deadline February 3rd at midnight.