Topic outline

  • Week 2: Perception, learning and memory

    This week, we will focus on perception, learning and memory. First, please read the following chapters of the course book:

    Chapter 4: Perception

    Chapter 7: Learning and memory

    The second assignment will focus on how marketers leverage theories of perception, learning, and memory in the context of the Amazon online store. You can find instructions behind the link below. Deadline February 3rd at midnight. 



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Week 3: The consumer micro environment