MLI23A020 - Introduction to Marketing, 17.05.2021-04.06.2021

Topic outline

• Announcements and Forum Discussions
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    Class photos File

    Image (JPEG)

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    Class 15 photos 
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    Exam 2 Forum

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    Exam 2 will include material from chapters: 11, 12, 13, 14, 16, 17, 19, and 20. 

    It will also include a set of problems from 6 videos (and ch 19 / 20) I asked you to watch today. 

    See you tomorrow, 

    Srdan Zdravkovic 

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    CH 16 AND 17 HIGHLIGHTS File

    PDF document

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    MAY 28 - TO WATCH File

    PDF document

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    Conjoint analysis tutorial File

    PDF document

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    RESEARCH RESOURCES Page

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    Some research resources mentioned in class... 
    

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    Sample Size calculator Page

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    Survey development assignment Page

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    This assignment is a mock survey so everything is done in word / pdf. 

    
    

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    CLASS ANNOUNCEMENT #3 - How to access Harvard articles? Page

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    CLASS ANNOUNCEMENT #3 – see all of them on MyCourses

    How to access Harvard articles? – thanks Jan Mikael!
    

     

    
    

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    How to get your ideas to spread? URL

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    In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.
    Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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    CLASS ANNOUNCEMENT #2 - MAY 10, 2021 Page

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    CLASS ANNOUNCEMENT #2 – see all of them on MyCourses

     

    
    

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    CLASS ANNOUNCEMENT #1 - May 4TH, 2021 Page

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    Hello class, 

    I hope this message finds you well. My name is Srdan Zdravkovic and I will be your Marketing class instructor. Class starts on May 17 and ends on June 4.

    
    

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    Hello - my name is _____________ and you should know ___________ about me. Forum

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    MARGINAL ANALYSIS FILE

    Excel 2007 spreadsheet

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