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  • Announcements and Forum Discussions

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      Class photos File JPG
      Class 15 photos 
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      Exam 2 Forum

      Exam 2 will include material from chapters: 11, 12, 13, 14, 16, 17, 19, and 20. 

      It will also include a set of problems from 6 videos (and ch 19 / 20) I asked you to watch today. 

      See you tomorrow, 

      Srdan Zdravkovic 

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      CH 16 AND 17 HIGHLIGHTS File PDF
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      MAY 28 - TO WATCH File PDF
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      Conjoint analysis tutorial File PDF
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      RESEARCH RESOURCES Page

      Some research resources mentioned in class... 

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      Sample Size calculator Page
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      Survey development assignment Page

      This assignment is a mock survey so everything is done in word / pdf


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      CLASS ANNOUNCEMENT #3 - How to access Harvard articles? Page

      CLASS ANNOUNCEMENT #3 – see all of them on MyCourses

      How to access Harvard articles? – thanks Jan Mikael!

       


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      How to get your ideas to spread? URL
      In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.
      Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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      CLASS ANNOUNCEMENT #2 - MAY 10, 2021 Page

      CLASS ANNOUNCEMENT #2 – see all of them on MyCourses

       


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      CLASS ANNOUNCEMENT #1 - May 4TH, 2021 Page

      Hello class, 

      I hope this message finds you well. My name is Srdan Zdravkovic and I will be your Marketing class instructor. Class starts on May 17 and ends on June 4.


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      Hello - my name is _____________ and you should know ___________ about me. Forum
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      MARGINAL ANALYSIS FILE XLSX