MLI23A020 - Introduction to Marketing, 17.05.2021-04.06.2021

Topic outline

• Select topic Announcements and Forum Discussions

  Announcements and Forum Discussions
  • Select activity Class photos

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    Class photos File JPG

    Class 15 photos 
  • Select activity Exam 2

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    Exam 2 Forum

    Exam 2 will include material from chapters: 11, 12, 13, 14, 16, 17, 19, and 20. 

    It will also include a set of problems from 6 videos (and ch 19 / 20) I asked you to watch today. 

    See you tomorrow, 

    Srdan Zdravkovic 

  • Select activity CH 16 AND 17 HIGHLIGHTS

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    CH 16 AND 17 HIGHLIGHTS File PDF
  • Select activity MAY 28 - TO WATCH

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    MAY 28 - TO WATCH File PDF
  • Select activity Conjoint analysis tutorial

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    Conjoint analysis tutorial File PDF
  • Select activity RESEARCH RESOURCES

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    RESEARCH RESOURCES Page

    Some research resources mentioned in class... 
    

  • Select activity Sample Size calculator

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    Sample Size calculator Page
  • Select activity Survey development assignment

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    Survey development assignment Page

    This assignment is a mock survey so everything is done in word / pdf. 

    
    

  • Select activity CLASS ANNOUNCEMENT #3 - How to access Harvard articles?

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    CLASS ANNOUNCEMENT #3 - How to access Harvard articles? Page

    CLASS ANNOUNCEMENT #3 – see all of them on MyCourses

    How to access Harvard articles? – thanks Jan Mikael!
    

     

    
    

  • Select activity How to get your ideas to spread?

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    How to get your ideas to spread? URL

    In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.
    Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
  • Select activity CLASS ANNOUNCEMENT #2 - MAY 10, 2021

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    CLASS ANNOUNCEMENT #2 - MAY 10, 2021 Page

    CLASS ANNOUNCEMENT #2 – see all of them on MyCourses

     

    
    

  • Select activity CLASS ANNOUNCEMENT #1 - May 4TH, 2021

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    CLASS ANNOUNCEMENT #1 - May 4TH, 2021 Page

    Hello class, 

    I hope this message finds you well. My name is Srdan Zdravkovic and I will be your Marketing class instructor. Class starts on May 17 and ends on June 4.

    
    

  • Select activity Hello - my name is _____________ and you should know ___________ about me.

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    Hello - my name is _____________ and you should know ___________ about me. Forum
  • Select activity MARGINAL ANALYSIS FILE

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    MARGINAL ANALYSIS FILE XLSX