23C60500 - Marketing Analytics, 20.04.2021-03.06.2021

Översikt

• Material
  • Välj aktivitet Syllabus

    

    Syllabus Fil PDF
  • Välj aktivitet Class slides

    

    Class slides Mapp
  • Välj aktivitet Lecture 1 - Introduction and Cluster Analysis

    

    Lecture 1 - Introduction and Cluster Analysis URL
  • Välj aktivitet Lecture 2 - Cluster Analysis

    

    Lecture 2 - Cluster Analysis URL
  • Välj aktivitet Lecture 3 - Pricing and Demand strategies

    

    Lecture 3 - Pricing and Demand strategies URL
  • Välj aktivitet Lecture 4 - Conjoint Analysis

    

    Lecture 4 - Conjoint Analysis URL
  • Välj aktivitet Lecture 5 - Forecasting and Bass model

    

    Lecture 5 - Forecasting and Bass model URL
  • Välj aktivitet Additional videos: CLV + Monte Carlo simulation

    

    Additional videos: CLV + Monte Carlo simulation URL