26E04350 - Business Model Design, 27.10.2020-03.12.2020

Topic outline

• Module 3 (16.-20.11.)
  MODULE 3 - RESILIENCE AND ADAPTABILITY IN BUSINESS MODELS (16.-20.11.)

  • Themes: Uncertainty and business models; How to ensure that your business models are resilient; How to design for continuous development and adaptation in an uncertain world (e.g., applying business agility)
  • Learning objectives: Comparing "traditional" efficiency-oriented approach to business models to resilient approach; Applying stress-tests to your business designs

  
  

  Zoom link and information for all the meetings:

  • https://aalto.zoom.us/j/66257190874?pwd=b3hRUGdJZ2E3dG1tWEtIQTd4K250Zz09
    
  • Meeting ID: 662 5719 0874; Passcode: 059589
    

  
  

  **

  TUESDAY 17.11.

  MANDATORY READINGS (NOTE: if you struggle downloading these articles from HBR, scroll down to the bottom of this page)
  

  • https://hbr.org/2020/07/a-guide-to-building-a-more-resilient-business AND
    
  • EITHER https://hbr.org/2017/02/how-spotify-balances-employee-autonomy-and-accountability OR https://hbr.org/2015/06/the-self-tuning-enterprise (you can select)

  
  

  Ville's notes: This module will be co-taught with Dr. Neeta Nagar from Accenture. Neeta will lead us to the fascinating and very timely world of business agility. Covid-19 pandemic has forced us all to rethink our priorities in business model development. Neeta will show not only how we can survive the crisis, but turn it into a brighter future!

  The first HBR article emphasizes the relevance of putting resilience first in your business models. It may sound trivial (especially now that we are all aware of the massive impact of the Covid-19 pandemic), but the mindset change from efficiency-first to resilience-first is not easy!
  

  Select also one of the two other HBR articles!

  
  

  Tuesday materials

  • Neeta's presentation (see the end of the page, access restricted to the students of the course)
  • Tuesday recordings are at the bottom of the page
  • Teams for module 3
  • Cases for module 3 OR you can select from module 1 cases if you want more familiar case
  • Miro boards for Thursday pre-task: 9-11 groups, 12-14 groups, 15-17 groups

  
  

  **

  THURSDAY 19.11.

  MANDATORY READING

  • Haaker, T., Bouwman, H., Janssen, W., & de Reuver, M. (2017). Business model stress testing: A practical approach to test the robustness of a business model. Futures, 89, 14-25

  
  

  Ville's notes: Resilience cannot be analyzed without taking a Futures thinking perspective. This interesting article shows a practical method to stress test your business model designs! Please read this article as we are using a similar method in our workshop.

  
  

  Thursday materials

  • Miro boards for Thursday: 9-11 groups, 12-14 groups, 15-17 groups (the boards contain now only the pre-tasks - Thursday tasks will be updated on Wednesday between 11.00-12.00)
  • Instruction video: https://www.dropbox.com/s/84fvgy2h5wdmtgt/mod3-thursdayworkshop720.mov?dl=0