Topic outline

  • General

    I am preparing this area for Monday 1st Nov

    • forum icon
      Announcements Forum
    • resource icon
      Course description version 31.10.2021 File
      PDF document
      Not available unless: You belong to any group
    • resource icon
      Hints for the assignments File
      Powerpoint 2007 presentation
      Not available unless: You belong to any group

  • 4th Nov, Kickoff 17.30 - 20.45

    Not available unless: You belong to any group

    Welcome to study Global Marketing Management!

    For this first session, please read

    Armstrong, S., Esber, D., Heller, J., Timelin, B.
    (2020).     Modern marketing: What it is, what it isn’t, and how to do it. McKinsey & Co. Online article, March 2, 2020. (to be found by googling)

    and case Cycles Devinci (from MyCourses, section cases)


  • 11th Nov 17.30 - 20.45

    Not available unless: You belong to any group

    Please read 

    Kramer, M. R., & Pfitzer, M. W. (2016). The ecosystem of shared value. Harvard Business Review, 94(10), 80-89

    and check

    Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 9 for this session.




  • 18th Nov 17.30-20.45

    Not available unless: You belong to any group

    Please read before the lesson:


    Brouthers, K. D. (2013). A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance. Journal of International Business Studies, 44(1), 14-22.

    Kobrin, S. J. (2017). Bricks and mortar in a borderless world: Globalization, the backlash, and the multinational enterprise. Global Strategy Journal, 7(2), 159-171.

    and

    case "Discovery IQ by GE: Launching Super Value PET/CT Scanner". 22 pages March 2018. (from entry mode perspective) from case section.

  • 25th Nov 17.30 - 20.45 ATTN VISITOR 19.15 - 20.45

    Not available unless: You belong to any group

    Please read

    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

     Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004

    and Case                                   La Roche-Posay: Growing L'Oréal's Active Cosmetics Brand. Jill Avery, Vincent Dessain, Mette Fuglsang Hjortshoej. Harvard Business School. 520035-PDF-ENG. 27 pages. October 2019. L’Oréal Brandstorm - Brandstorm 2022 (loreal.com)

     before the lesson.

    Please be in time for our visitor  Dr Sc (Econ) Eiren Tuusjärvi who will talk about Building a successful brand             

    Please check also 

    Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 12 for this session.


  • 2nd Dec 17.30 - 20.45

    Not available unless: You belong to any group

    Please read before the lesson

    Song, R., Moon, S., Chen, H. A., & Houston, M. B. (2018). When marketing strategy meets culture: the role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384-402. (tough reading)

    and                                      

    Whitler, K.A. (2019) What Western Marketers Can Learn from China, Harvard   Business Review, 10 pages. R1903D-PDF-ENG, May 1, 2019.

     and Case  Huawei at a Crossroads: Reacting to the US Equipment Ban. Ellen Orr, Zhigang

    Tao. University of Hong Kong. 10 pages. January 2020.


  • 9th Dec 17.30 - 20.45

    Not available unless: You belong to any group

    Please read before the lesson

    Stanko, M.A., Fleming, M. (2014). Marketing Metrics: Note for Marketing Managers. Ivey Publishing, July 31,2014.

     and 

    Case    Volkswagen and Tata Motors: A Strategic Alliance in India. Meeta Dasgupta. Ivey Publishing. 12 pages. October 20, 2017.

    and check

    Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 17 for this session.


    Please pick up one of the following and read it for next time:

    Ramaj & Ukaj: The review of the theoretical aspect of e-marketing, International journal of economic perspectives 2017 11:4 620-629

    Lim, Acito & Rusetski: Development of archetypes of international marketing strategy, Journal of International Business Studies, 2006 37: 499-524

    Wilson, Guinan, Parise & Weinberg: What's your social media strategy? HBR july-August 2011 23-25

    Almquist, Seinor & BLock: The elements of value. Measuring and delivering what consumers really want  in HBR Sept 2016 47-53

    Gupta: For mobile devices, thin apps not ads HBR March 2013 71-75


  • 16th Dec 17.30 - 20.45

    Not available unless: You belong to any group

    Please remember to send your presentation of your group work (the long version to be graded) and your short version to your class mates to Minna via email minna.soderqvist at aalto.fi at the latest on Wed 15th Dec by 4pm. Minna will send the short versions to everybody  by email at the latest by 8 pm on Wed evening - for you to read before the presentations on Thursday. (And you have until 23rd Dec to improve if you so wish.)

    17.30  Rehearsal of the 9th Dec

    Group presentations - 20 minutes presentations + 10 minutes discussion

    17.50 - 18.20 Anni, Fei, Maja & Mia

    18.25 - 18.55 Madhu & Nea

    19.00 - 19.30 Mirja & Ashmita

    19.45 - Wrap up and feedback , any questions Please add your feedback here Flinga - Feedback of Global Marketing Management Course 2021

  • Cases

    Not available unless: You belong to any group

    Cases will be added here

  • Assignments

    Not available unless: You belong to any group

  • Feedback and grades

    Not available unless: You belong to any group

    Please add your feedback here Flinga - Feedback of Global Marketing Management Course 2021


    The first plan was that your grades would appear here at the latest on 23.1.2022. However, as you were given more time on 27th Dec at an email to you at 2pm, the deadline for grading has been postponed to 3rd Feb 2022. 4.2.2022: Sorry I am late due to unexpected work load last week. This weekend I'll finalise the grading.

    In case you wish to have a study transcript of it, please contact the office via avoin@aalto.fi

    Student   E1 e2 E3 E4 alle Es/40 Team/ 10 C1 c2 c3 c4 c5 All cases/40 Cases/50 Team All assignments /50 All points Grade
    307046   10,3 10 10,3 10 40,5 9 9 6 10 10 5 35 43,8 9 52 95,8  5
    787886   10 10 10 10 40 8 9 6 9,75 5 8 29,75 37,2 8 50,7 87,9  4
    855899   0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,5 1,5  i
    935722   8 8 10 10 36 10 5 8 6 7 7 26 32,5 10 49,1 81,6  4
    970787   0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0  i
    100164930   0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1   i
    100165984   0 0 0 0 0 0 0 0 0 0 0 0 0 0 0,25 0,25  i
    100166598   6 4 10 6 26 10 9 6 7 8 7 30 37,5 10 37,75 75,25  3
    100174946   6 6 8 6 26 9 2 2 4 5 4 13 16,3 9 35 51,3  1
    100183555   0 0 0 0 0 8 10 8 8 7 5 33 41,3 8 8,75 50,05  1
    100215313   10 10 10 10 40 10 9 2 6 10 10 27 33,8 10 52,7 86,5  4
    100216752   10,3 10,3 10,3 10,3 41 10 9 7,5 6 10 7 32,5 40,6 10 52,75 93,35  5
    100217955   0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,5 2,5  i