A26E00800 - Global Marketing Management, Lecture, 4.11.2021-16.12.2021
This course space end date is set to 16.12.2021 Search Courses: A26E00800
Topic outline
-
I am preparing this area for Monday 1st Nov
-
Course description version 31.10.2021 FilePDF document
-
Hints for the assignments FilePowerpoint 2007 presentation
-
Welcome to study Global Marketing Management!
For this first session, please read
Armstrong, S., Esber, D., Heller, J., Timelin, B.
(2020). Modern marketing: What it is, what it isn’t, and how to do it. McKinsey & Co. Online article, March 2, 2020. (to be found by googling)and case Cycles Devinci (from MyCourses, section cases)
-
Please read
Kramer, M. R., & Pfitzer, M. W. (2016). The ecosystem of shared value. Harvard Business Review, 94(10), 80-89
and check
Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 9 for this session.
-
Please read before the lesson:
Brouthers, K. D. (2013). A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance. Journal of International Business Studies, 44(1), 14-22.
Kobrin, S. J. (2017). Bricks and mortar in a borderless world: Globalization, the backlash, and the multinational enterprise. Global Strategy Journal, 7(2), 159-171.
and
case "Discovery IQ by GE: Launching Super Value PET/CT Scanner". 22 pages March 2018. (from entry mode perspective) from case section.
-
Please read
Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004
and Case La Roche-Posay: Growing L'Oréal's Active Cosmetics Brand. Jill Avery, Vincent Dessain, Mette Fuglsang Hjortshoej. Harvard Business School. 520035-PDF-ENG. 27 pages. October 2019. L’Oréal Brandstorm - Brandstorm 2022 (loreal.com)
before the lesson.
Please be in time for our visitor Dr Sc (Econ) Eiren Tuusjärvi who will talk about Building a successful brand
Please check also
Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 12 for this session.
-
Please read before the lesson
Song, R., Moon, S., Chen, H. A., & Houston, M. B. (2018). When marketing strategy meets culture: the role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384-402. (tough reading)
and
Whitler, K.A. (2019) What Western Marketers Can Learn from China, Harvard Business Review, 10 pages. R1903D-PDF-ENG, May 1, 2019.
and Case Huawei at a Crossroads: Reacting to the US Equipment Ban. Ellen Orr, Zhigang
Tao. University of Hong Kong. 10 pages. January 2020.
-
Please read before the lesson
Stanko, M.A., Fleming, M. (2014). Marketing Metrics: Note for Marketing Managers. Ivey Publishing, July 31,2014.
and
Case Volkswagen and Tata Motors: A Strategic Alliance in India. Meeta Dasgupta. Ivey Publishing. 12 pages. October 20, 2017.
and check
Home | Sustainable Development (un.org) objectives 9,12, 17 and especially 17 for this session.
Please pick up one of the following and read it for next time:
Ramaj & Ukaj: The review of the theoretical aspect of e-marketing, International journal of economic perspectives 2017 11:4 620-629
Lim, Acito & Rusetski: Development of archetypes of international marketing strategy, Journal of International Business Studies, 2006 37: 499-524
Wilson, Guinan, Parise & Weinberg: What's your social media strategy? HBR july-August 2011 23-25
Almquist, Seinor & BLock: The elements of value. Measuring and delivering what consumers really want in HBR Sept 2016 47-53
Gupta: For mobile devices, thin apps not ads HBR March 2013 71-75
-
Please remember to send your presentation of your group work (the long version to be graded) and your short version to your class mates to Minna via email minna.soderqvist at aalto.fi at the latest on Wed 15th Dec by 4pm. Minna will send the short versions to everybody by email at the latest by 8 pm on Wed evening - for you to read before the presentations on Thursday. (And you have until 23rd Dec to improve if you so wish.)
17.30 Rehearsal of the 9th Dec
Group presentations - 20 minutes presentations + 10 minutes discussion
17.50 - 18.20 Anni, Fei, Maja & Mia
18.25 - 18.55 Madhu & Nea
19.00 - 19.30 Mirja & Ashmita
19.45 - Wrap up and feedback , any questions Please add your feedback here Flinga - Feedback of Global Marketing Management Course 2021 -
Cases will be added here
-
-
Please add your feedback here Flinga - Feedback of Global Marketing Management Course 2021
The first plan was that your grades would appear here at the latest on 23.1.2022. However, as you were given more time on 27th Dec at an email to you at 2pm, the deadline for grading has been postponed to 3rd Feb 2022. 4.2.2022: Sorry I am late due to unexpected work load last week. This weekend I'll finalise the grading.
In case you wish to have a study transcript of it, please contact the office via avoin@aalto.fi
Student E1 e2 E3 E4 alle Es/40 Team/ 10 C1 c2 c3 c4 c5 All cases/40 Cases/50 Team All assignments /50 All points Grade 307046 10,3 10 10,3 10 40,5 9 9 6 10 10 5 35 43,8 9 52 95,8 5 787886 10 10 10 10 40 8 9 6 9,75 5 8 29,75 37,2 8 50,7 87,9 4 855899 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,5 1,5 i 935722 8 8 10 10 36 10 5 8 6 7 7 26 32,5 10 49,1 81,6 4 970787 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 i 100164930 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 i 100165984 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0,25 0,25 i 100166598 6 4 10 6 26 10 9 6 7 8 7 30 37,5 10 37,75 75,25 3 100174946 6 6 8 6 26 9 2 2 4 5 4 13 16,3 9 35 51,3 1 100183555 0 0 0 0 0 8 10 8 8 7 5 33 41,3 8 8,75 50,05 1 100215313 10 10 10 10 40 10 9 2 6 10 10 27 33,8 10 52,7 86,5 4 100216752 10,3 10,3 10,3 10,3 41 10 9 7,5 6 10 7 32,5 40,6 10 52,75 93,35 5 100217955 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,5 2,5 i