Topic outline

  • Welcome to the Designerly Approaches to Social Media (#DASM) -course!

    During the coming three weeks we will take a deep dive into the world of social media, how it works, how we can work there, and how we can take advantage of it in our work. The course consists of (1) lectures, discussions and other group sessions every morning from Tuesday to Friday, 9.15 - 12.00, (2) a social media project done during the course, and 3) small exercises and assignments.

    Teachers: Iida Hietala ( & Richard von Kaufmann

    Location: T003, Ekonominaukio 1 (Business School)

    Week 1: <Art, activism and hacking>

    Tuesday, 19 April, 09:15 - 12:00 

    Introduction, assignments, study project (Iida & Richard)

    Assignment 1: Introduce yourself with a meme

    Lecture: History of social media (Iida)

    Homework 1: Feels Good Man (1h 29min)

    Wednesday, 20 April, 09:15 - 12:00 

    Fishbowl discussion on homework screening 1

    Lecture: "Connective action theory and online humor as activism: the curious case of Loldiers of Odin" (Salla-Maaria Laaksonen, University of Helsinki, 10.00-11.00)

    Lecture: Social media industry and usage (Iida)

    Homework 2: Hackers and power users

    Thursday, 21 April, 09:15 - 12:00 

    Lecture: “Organizational communication after the digital revolution” (Pekka Sauri, 09.15-10.15)

    Fishbowl discussion on homework 2

    Homework 3: Critical design


    Friday, 22 April, 09:15 - 12:00

    Fishbowl discussion on homework 3

    Assignment 2: Art, creativity and social media 

    Week 2: <Creating content and influencing>

    Tuesday, 26 April, 09:15 - 12:00 

    Lecture: “Influencing in today’s world: Proactive, reactive and search communication strategies.”, Timo Nurmi, Posti Head of Communications and previously Google's Finnish Communications Head (9.30—10.15)

    Lecture: Richard: Introduction to the Influence Strategy Canvas: Focusing on the perceptions that need to be changed or enhanced in the minds of people who matter. (10.30 – 11.30)

    Wednesday, 27 April, 09:15 - 12:00 

    Lecture: “Campaigning for a fossil-free energy solution. What can be done and the importance of providing reliable campaign content.” Vera Kauppinen, Campaign Specialist, Carbon-free Finland / Friends of the Earth (9.30-10.15)

    Lecture: Richard: Audiences and Channels: How to target the right people in the right place at the right time.

    Exercise: Initial listing of key audiences and channels

    Lecture: Richard: Content: Creating content that appeals to your audiences while also advancing your influence goals.

    Thursday, 28 April, 09:15 - 12:00

    Lecture: Richard: The importance of attitude

    Exercise: Creating own Influence Canvas to guide social media activities

    Exercise: Creating initial Thematic Content Grid

    Friday, 29 April, 09:15 - 12:00 

    Lecture: Richard:  Community Management: How to effectively manage your influence activity.

    Lecture: Richard: Goal Tracking: How to track if you are reaching your goals.

    Week 3: <Studio week>

    Tuesday, 3 May, 09:15 - 12:00 

    Studio: Working on your projects

    Wednesday, 4 May, 09:15 - 12:00 

    Studio: Working on your projects

    Thursday, 5 May, 09:15 - 12:00 


    Friday, 6 May, 09:15 - 12:00