TU-EV0009 - Introduction to Product Management, Lectures, 2.11.2021-10.12.2021

Topic outline

• Week 1: Products and people around them
  Topics & Speakers
  

  The first week focuses on introducing the field of product management as a field, a function, and a role:
  1. What is Product Management by Marko Oksanen (CEO, Coventures)
  2. Role of Product Manager by Kaisa Salakka (Director, Research labs at Unity Technologies)
  
  

  Readings

  Key readings on the matter of the week:

  • Perri (Build trap): Ch. 1-9
  • Cagan (Inspired): Ch 10-21, (also 1-9)
  • Austin, J. What It Takes to Become a Great Product Manager. 2017. hbr.com (NB! save a local copy for later use)

  
  

  Assignment

  The first assignment consists of identifying typical product management roles, as well as finding, analyzing and reporting the competence profiles of different product management roles. Deliver results as a single pdf-file: the first page contains the illustration, the second page details the sources.
  
  
  
  

  • Select activity Lecture 1: What is product management?

    Lecture 1: What is product management?

  • Select activity Opening slides

    

    Opening slides File PDF
  • Select activity What is Product Management -Marko Oksanen

    Not available unless: You are a(n) Student

    

    What is Product Management -Marko Oksanen File PDF
  • Select activity On completing the course & assignments

    

    On completing the course & assignments File PDF
  • Select activity Lecture 2: The role of product manager

    Lecture 2: The role of product manager

  • Select activity The role of a product manager - Kaisa Salakka

    Not available unless: You are a(n) Student

    

    The role of a product manager - Kaisa Salakka File PDF