Topic outline

  • Week 2: Users

    Topics & Speakers
    From the second week on, we focus on the key interfaces of product management. First of these looks towards users and customers, and deals with   focuses on users and 
    1. How to know what to build by Sonja Ängeslevä (Product Lead, Zynga)
    2. Validating the Value of a Product by Terhi Hänninen (Product Manager, Google) & Maria Petrova (Head of product, Supermetrics) 

    Readings

      The two books - Perri's Build trap and Cagan's Inspired - are organised with somewhat different structures than the course, and this week direct matches between the chapters and the course are harder to draw. However, both discuss the matters of the week in multiple chapters, these just take some work to find.

      Accordingly, the more direct readings for the week are based on articles/blogs curated by this weeks experts. 


    For a deeper dive, here's a how-to for talking with humans
    • Constable, G. Talking to humans, "practical guide to the qualitative side of customer development"
    Additionally, the following books / sources were often mentioned by experts while building the course:

    Assignment
    In the second assignment, the objective is to define user’s needs for an existing product using job-to-be-done framework and translating these to a new feature in a chose app.

    • Tuesday: How to know what to build?
    • Not available unless: You are a(n) Student
      File icon
      How to know what to build - Sonja Ängeslevä File PDF
    • Friday: Validating the solution
    • Not available unless: You are a(n) Student
      File icon
      Maria Petrova: Validating Product Inside Small Organization File PDF
    • Not available unless: You are a(n) Student
      File icon
      Terhi Hänninen: Validating value when you work in big organisation File PDF
    • Week 2: Concluding panel with Q&A
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Week 1: Products and people around them
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Week 3: Business requirements