TU-EV0009 - Introduction to Product Management, Lectures, 2.11.2021-10.12.2021

Topic outline

• Week 3: Business requirements
  Topics & Speakers
  The third week continues on the key interfaces of product management. After the user perspectives of the second week, the third week turns our attention to the considerations that the markets and business models impose on the product management:
  1. An aspiring product manager’s primer to business understanding by Timo Herttua (Head of Product, Hoxhunt)
  2. What the CEO Needs From Product by Tommi Forsström (VP of Product, Teachable) 
  
  

  Readings

  Key readings on the matter of the week:

  • Perri (Build trap): Ch. 10-14
  • Cagan (Inspired): Ch 22-27, (also 1-9)
  • Rumelt, R. 2011 "The perils of bad strategy" on McKinsey Quarterly
  • (Also, Cagan's Empowered addresses these aspect in parts 4 & 6)

  
  This is a longer read, but it is the one book you do need to read on strategy:
  

  • Richard Rumelt. 2011 "Good strategy, bad strategy". Profile Books Limited

  
  Readings and links from Timo Herttua's lecture
  

  • Josh Pigford, "Navigating the long, slow SaaS ramp of death"
    
  • Amplitude: "North Star Playbook"
  • Marc Anderseen "The only thing that matters", 2007
  • Dave McClure " Startup metrics for Pirates"
  • Ash Maurya "The Customer Factory Manifesto"
  • Kataryna Balboni "The aha moment guide: How to find, optimize, and design for your product's aha moment", Appcues
    
  • "The one metric that matters"

  
  

  Readings and links from Tommi Forsström's lecture

  • Jennifer Leigh Brown: "Empathy Mapping: A Guide to Getting Inside a User’s Head", UXBooth

  Assignment

  In the third assignment, the objective is learn to identify characteristics of good strategic thinking and signs of great product strategy from a case study.
  

  • Select activity Tuesday: An aspiring product manager’s primer to b...

    Tuesday: An aspiring product manager’s primer to business understanding

  • Select activity Timo Herttua: An aspiring product manager’s primer to business understanding

    Not available unless: You are a(n) Student

    

    Timo Herttua: An aspiring product manager’s primer to business understanding File PDF
  • Select activity Friday: What the CEO Needs from Product

    Friday: What the CEO Needs from Product

  • Select activity Tommi Forsström: What the CEO needs from Product

    Not available unless: You are a(n) Student

    

    Tommi Forsström: What the CEO needs from Product File PDF