Översikt

  • Topics & Speakers
    The third week continues on the key interfaces of product management. After the user perspectives of the second week, the third week turns our attention to the considerations that the markets and business models impose on the product management:
    1. An aspiring product manager’s primer to business understanding by Timo Herttua (Head of Product, Hoxhunt)
    2. What the CEO Needs From Product by Tommi Forsström (VP of Product, Teachable) 

    Readings

    Key readings on the matter of the week:

    • Perri (Build trap): Ch. 10-14
    • Cagan (Inspired): Ch 22-27, (also 1-9)
    • Rumelt, R. 2011 "The perils of bad strategy" on McKinsey Quarterly
    • (Also, Cagan's Empowered addresses these aspect in parts 4 & 6)

    This is a longer read, but it is the one book you do need to read on strategy:


    Readings and links from Timo Herttua's lecture


    Readings and links from Tommi Forsström's lecture

    Assignment
    In the third assignment, the objective is learn to identify characteristics of good strategic thinking and signs of great product strategy from a case study.

    • Tuesday: An aspiring product manager’s primer to business understanding
    • Tillgänglig om: You are a(n) Studerande
      Fil icon
      Timo Herttua: An aspiring product manager’s primer to business understanding Fil PDF
    • Friday: What the CEO Needs from Product
    • Tillgänglig om: You are a(n) Studerande
      Fil icon
      Tommi Forsström: What the CEO needs from Product Fil PDF