TU-EV0009 - Introduction to Product Management, Lectures, 2.11.2021-10.12.2021

Topic outline

• Information about the case-module
  What is the "Case-module"

  The case module is an additional element to the Introduction to Project Management -course, running parallel to the main course. It consists of three PM cases, done with three companies, each hosting one case. There's space for 20 students in the case module. 

  NB! Enrollment closed on Oct 21st, and the case module if full. There were 50 applications, and admission was randomised.

  Mechanics

  The cases will be run as two-week stints. Each of the case studies consists of a preparatory week (weeks 44, 46, 48) and a case week (weeks 45, 47, and 49).

  The weekly structure for the case studies will be the following:

  
  

  Schedule on the preparatory weeks (weeks 44, 46, and 48)

  Tuesday noon after the lecture (the week before the case week): the groups and the case pre-readings will be published.

  Rest of the week: meet with your case team, go through the pre-readings, and orientate yourself for the next week’s case solving.

   

  Schedule on the case weeks (weeks 45, 47, and 49)

  Monday 7:00 AM: the case study will be released.

  Tuesday 12:00-12:15 PM after the lecture: Q&A with the case company representative (a possibility to ask any case-related questions).

  Wednesday 11:59 PM: Deadline for returning the case study.

  Thursday 2:00 PM – 5:00 PM: an excursion to the case company facilities, presentation of the case solution, and the feedback for the cases.

  Groups

  The case studies will be conducted as group cases. The groups will be formed randomly by the course personnel, and we will do a rotation of groups for each case - this means there will be a new group for each of the cases.
  

  • Select activity Third case: Wolt Go to Market Strategy

    Third case: Wolt Go to Market Strategy

  • Select activity Case 3 (Wolt): Go to Market Strategy

    Not available unless: You belong to Case-participants

    

    Case 3 (Wolt): Go to Market Strategy Assignment
  • Select activity Case 3 (Wolt): preareading materials

    Not available unless: You belong to Case-participants

    

    Case 3 (Wolt): preareading materials Folder
  • Select activity Second case: Unity Acquire

    Second case: Unity Acquire

  • Select activity Case 2 (Unity Acquire): Roadmaps

    Not available unless: You belong to Case-participants

    

    Case 2 (Unity Acquire): Roadmaps Assignment
  • Select activity Case 2 (Unity) - prereading materials

    Not available unless: You belong to Case-participants

    

    Case 2 (Unity) - prereading materials Folder
  • Select activity A presentation-presentation

    Not available unless: You are a(n) Student

    

    A presentation-presentation File PDF
  • Select activity First case: Kone Residential Flow

    First case: Kone Residential Flow

  • Select activity Case 1 (KONE) - user journeys in residental flows

    Not available unless: You belong to Case-participants

    

    Case 1 (KONE) - user journeys in residental flows Assignment
  • Select activity Case 1 (KONE) - prereading materials

    Not available unless: You belong to Case-participants

    

    Case 1 (KONE) - prereading materials Folder