TU-EV0009 - Introduction to Product Management, Lectures, 2.11.2021-10.12.2021

Topic outline

• Week 1: Products and people around them
  Topics & Speakers
  

  The first week focuses on introducing the field of product management as a field, a function, and a role:
  1. What is Product Management by Marko Oksanen (CEO, Coventures)
  2. Role of Product Manager by Kaisa Salakka (Director, Research labs at Unity Technologies)
  
  

  Readings

  Key readings on the matter of the week:

  • Perri (Build trap): Ch. 1-9
  • Cagan (Inspired): Ch 10-21, (also 1-9)
  • Austin, J. What It Takes to Become a Great Product Manager. 2017. hbr.com (NB! save a local copy for later use)

  
  

  Assignment

  The first assignment consists of identifying typical product management roles, as well as finding, analyzing and reporting the competence profiles of different product management roles. Deliver results as a single pdf-file: the first page contains the illustration, the second page details the sources.
  
  
  
  

  • Lecture 1: What is product management?

  • 

    Opening slides File

    PDF document
  • 

    What is Product Management -Marko Oksanen File

    PDF document

    Not available unless: You are a(n) Student
  • 

    On completing the course & assignments File

    PDF document
  • Lecture 2: The role of product manager

  • 

    The role of a product manager - Kaisa Salakka File

    PDF document

    Not available unless: You are a(n) Student